Commerce Transformed
Datacard produced the world’s first high speed credit card personalization system, ushering in the modern era of credit card commerce.
One of the Company's Earliest Card
Personalization Systems
William Drake recognized that credit card commerce was on the verge of exploding. The problem was that production of cards was slow and labor intensive. His expertise in computing and printing technology told him that it was possible to make machine readable cards in a mass production environment. In 1969 Drake followed this vision and created Datacard.
Our First Logo
In the early days, Datacard Group engineers partnered with strategists and engineers from the world’s leading financial institutions and retail organizations to achieve what seemed impossible. They integrated the efficiency of mass production with the precision required for one-to-one personalization to create the world’s first high speed credit card personalization system, ushering in the modern era of credit card commerce. This system was capable of creating up to 1500 personalized embossed cards per hour.