News Release
Datacard Group Announces New Enhancements to its Datacard® MXD™ Lite Card Delivery System
Reliable, Low-Cost Solution Now Offers More Flexibility with Lower Panel Card-Affixing Capability
MINNETONKA, Minn.—(Nov. 08, 2011)—Datacard Group, the world leader in secure ID and card personalization solutions, today announced new features to its Datacard® MXD™ Lite card delivery system that enables card affixing on the lower panel of personalized card carriers in one simplified step. Financial institutions, government organizations, healthcare associations, retailers and other issuers can now affix up to two cards per form on either the lower and/or middle panels of the card carriers – enabling increased template and design flexibility.
“One-to-one marketing messages printed on the MXD Lite card delivery system are extremely effective for card issuers cross-selling products and services, instructing card usage and membership information, advertising promotions, coupons, etc.” said Russell St. John, senior vice president of global marketing for Datacard Group. “This encourages immediate card activation and usage, and helps attract and retain customers.”
By seamlessly integrating with the Datacard® MX2000™ or MX1000™ card issuance systems and offering inline laser printing on forms, the MXD Lite system has two production speeds for versatility. This includes the basic MXD Lite system that runs at up to 500 forms per hour, or an upgraded system with a throughput of up to 1,200 forms per hour.
In addition, an inline and automated card fulfillment process increases data security and keeps operational costs low by eliminating manual card affixing and folding the carriers for envelope insertion.
“Datacard Group recognizes the value of offering inline card issuance and delivery solutions so that card issuers can reduce production costs and increase efficiency,” said St. John. “As part of our broad portfolio of Datacard® solutions, the MXD Lite system enables card issuers to make measurable improvements in productivity and take advantage of personalized marketing campaigns.”
The MXD Lite system is part of Datacard Group’s Secure Issuance Anywhere™ platform, which provides customers the flexibility to issue cards and credentials anytime, anywhere, with complete security. This integrated platform includes scalable and flexible hardware, software, supplies and global support –combining central issuance or instant issuance, as well as emerging mobile issuance into a single, integrated solution.
For more information, please visit www.datacard.com.
About Datacard Group
Datacard Group is building on a 40-year heritage of innovation and customer success. Our portfolio of solutions, backed by expert service and support, enable card and secure ID programs for financial, government and other markets worldwide. With an unmatched commitment to customer satisfaction, Datacard remains the industry’s leading brand of secure ID and card personalization solutions. www.datacard.com
