Instant Flat Card Triggers 50 Branch Launch at BankPlus
BankPlus, founded in 1909, currently has over 60 offices in 33 Mississippi communities. In 2008, the bank was mailing thousands of Visa check cards each month, and it was taking five to seven business days for customers to receive their cards. As a result, the cards were rarely used in the first weeks after a new account was opened. The bank was presented with the challenge to find a card issuance solution that would get a check card into a customer’s hand as soon as a new account was opened. After a three-branch pilot, BankPlus launched a Datacard instant issuance solution across 50 branches.