Case Studies
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Advancing Debit Card Program With Instant Issuance - Liberty Bank of Connecticut
The debit card has become a phenomenon in the payment market. According to the 2007 Federal Reserve Payment Study, debit card payments rose 17.5 percent per year to 25.3 billion transactions in 2006 compared to 15.6 billion in 2003. Debit’s strong growth likely indicates that debit transactions are replacing cash, check and even credit card transactions, according to KRC Research.
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GreenBank Instantly Issues Unembossed MasterCard Debit Cards
GreenBank, based in Tennessee, actively promotes the use of check cards with new customers. In 2007 nearly 33% of their new customers were not using their cards. The bank began researching long term strategies that would increase debit activation and usage. After a 3-branch pilot, GreenBank launched a Datacard instant issuance solution across its network of 63 branches.
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Instant Flat Card Triggers 50 Branch Launch at BankPlus
BankPlus, founded in 1909, currently has over 60 offices in 33 Mississippi communities. In 2008, the bank was mailing thousands of Visa check cards each month, and it was taking five to seven business days for customers to receive their cards. As a result, the cards were rarely used in the first weeks after a new account was opened. The bank was presented with the challenge to find a card issuance solution that would get a check card into a customer’s hand as soon as a new account was opened. After a three-branch pilot, BankPlus launched a Datacard instant issuance solution across 50 branches.
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Instant Issuance Helps Enhance Service Levels - Tower Federal Credit Union Laurel, Maryland
The “I want it now” generation has spurred change in every industry you can name including consumer goods, entertainment, retail and manufacturing. From “pay-at-thepump” to online movies, consumers have been conditioned to expect instant gratifi cation. Financial services customers are no exception. When customers open new accounts or want a new PIN number for a card, they want it now, a scenario that has begun to challenge fi nancial institutions to up the ante in instant customer service offerings.
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State Employees' Credit Union - Raleigh, North Carolina
Alleviate members' growing concerns about the credit union's member identification policy, which was seen as overly intrusive. Create member ID cards and add member photos to credit and debit cards at all branches
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Syntera - Bank of America Success Story
Bank of America improved productivity in its card shop by 45%, enabling it to process many cards a full day sooner than before.
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Vietnamese Bank Makes Profitable Transition
Datacard worked closely with senior leaders and card operations managers at Sacombank to evaluate the bank’s financial card program, including productivity, profitability, security and opportunities for growth. A central card issuance strategy was developed, which featured the Datacard® MX6000™ card issuance system, Datacard® MXD™ card delivery system, Datacard® MXi™ envelope insertion system and Datacard® Affina® smart card software.
