Build stronger relationships

Successful casinos know how to make every player feel like a VIP. When your patrons feel welcome, they get to the floor faster, keep playing longer and visit more often. Loyalty and player tracking cards are essential for keeping every player engaged.

Datacard® ID solutions help casinos create and expand these and many other card-based programs. Our fully integrated solutions make it easy to produce high-quality personalized membership and loyalty cards, without stretching your budget or hiring tech-savvy help. With these high-impact cards, your casino can learn more about each player, build lasting relationships, deliver targeted promotions and much more.

  • Issue personalized player tracking cards instantly as guests arrive
  • Link new cards to tracking software to capture gaming preferences and spending habits
  • Create a robust player database to drive effective one-to-one marketing campaigns
  • Track the success of promotions, such as participation and revenue from tournaments
  • Reward VIPs with discounts, perks and other privileges
  • Use smart card capabilities to automate time-and-attendance tracking
  • Integrate cards with access control, allowing players to use loyalty cards as room keys

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