Retail

Retail

Print Gift Cards, Credit Cards & More

Co-branded/Affinity

With Datacard Solutions, you can:

  • Issue cards anywhere - instantly, centrally and/or remotely.
  • Deliver unique, highly personalized cards quickly and conveniently.
  • Meet increasing flexibility demands with innovative card personalization technologies.
  • Drive down cost-per-card by increasing card manufacturing efficiency.

Cobrand Affinity card

Co-Branded Cards
A co-branded credit card is sponsored by both the issuing bank and a retail organization, such as a department store or an airline. With co-branded credit cards, cardholders may get benefits, such as discounts or free merchandise, from the sponsoring merchant.

Affinity Cards
An affinity card is a credit card offered in conjunction with two organizations, one a card issuer and the other a nonfinancial group with which consumers have an affinity. Universities, sports franchises and nonprofit organizations are examples of affinity groups that often offer special discounts or deals for using their credit cards issued in partnership with a major bank.


Retailers around the world trust Datacard Group to create highly successful card programs. Here is why:

  • Essential benefits. We help establish programs that maximize security and optimize efficiency while reducing risk and total cost of operation.
  • Superior security. We enable customers to create highly secure identity documents that protect people, facilities, networks and other critical resources.
  • Best practices. As a central figure in highly secure programs worldwide, Datacard has deep knowledge of industry best practices and can give customers direct access to it.
  • Comprehensive portfolio. Our solutions include innovative software, reliable hardware, secure supplies and expert service with a global footprint.
  • Collaborative approach. Datacard collaborates with customers, working on-site and side-by-side to solve complex problems.
  • Flexibility. Flexibility is critical for meeting specific needs. Our solutions can easily adapt to new requirements, technologies and processes.
  • Smooth deployment. Refined in the most demanding environments, our solutions help ensure smooth integration and installation, so they can be deployed with confidence.
  • Extensive experience. Every day, our solutions are used to personalize and deliver 10 million cards and five million smart cards.
  • Global footprint. We assist customers with a world-class service and support network that spans 120 countries.

With Datacard® Solutions, Retailers can:

  • Issue plastic gift cards on demand at the point of sale or from a central location.
  • Drive one-to-one marketing programs with highly personalized, brilliant full-color customization.
  • Offer thousands of card types without increasing the cost of card issuance or decreasing efficiency.
  • Differentiate your products and services by giving cardholders a choice of background photo or illustration.
  • Track valuable consumer information to build a solid marketing database and create custom-tailored promotions for niche demographics.
  • Ensure smooth, easy card issuance with user-friendly printers and software.
  • Bring creative concepts to life by packaging and delivering gift cards on a variety of forms, including card carriers and hangtags.
  • Create high-impact gift cards that capitalize on seasonal or cultural events.
  • Reward your best customers with points, discounts and other perks.
  • Produce secure packages that protect gift card data and help reduce the risk of fraud.

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