Retail
Effective direct mail campaigns keep every customer coming back for more. To reach the right audience with the right message, you need memorable promotions that differentiate your brand.
Datacard® solutions help you create distinctive direct mail programs that:
- Deliver one-to-one messages and cultivate customer relationships
- Increase efficiency with inline folding, affixing, attaching and inkjet personalization
- Maximize versatility with multiple stocks, sizes, feeders and other options
- Affix plastic cards, magnets, coupons, leaflets, dimensional items and more
Retailers around the world trust Datacard Group to create highly successful card programs. Here is why:
- Essential benefits. We help establish programs that maximize security and optimize efficiency while reducing risk and total cost of operation.
- Superior security. We enable customers to create highly secure identity documents that protect people, facilities, networks and other critical resources.
- Best practices. As a central figure in highly secure programs worldwide, Datacard has deep knowledge of industry best practices and can give customers direct access to it.
- Comprehensive portfolio. Our solutions include innovative software, reliable hardware, secure supplies and expert service with a global footprint.
- Collaborative approach. Datacard collaborates with customers, working on-site and side-by-side to solve complex problems.
- Flexibility. Flexibility is critical for meeting specific needs. Our solutions can easily adapt to new requirements, technologies and processes.
- Smooth deployment. Refined in the most demanding environments, our solutions help ensure smooth integration and installation, so they can be deployed with confidence.
- Extensive experience. Every day, our solutions are used to personalize and deliver 10 million cards and five million smart cards.
- Global footprint. We assist customers with a world-class service and support network that spans 120 countries.
With Datacard® Solutions, Retailers can:
- Issue plastic gift cards on demand at the point of sale or from a central location.
- Drive one-to-one marketing programs with highly personalized, brilliant full-color customization.
- Offer thousands of card types without increasing the cost of card issuance or decreasing efficiency.
- Differentiate your products and services by giving cardholders a choice of background photo or illustration.
- Track valuable consumer information to build a solid marketing database and create custom-tailored promotions for niche demographics.
- Ensure smooth, easy card issuance with user-friendly printers and software.
- Bring creative concepts to life by packaging and delivering gift cards on a variety of forms, including card carriers and hangtags.
- Create high-impact gift cards that capitalize on seasonal or cultural events.
- Reward your best customers with points, discounts and other perks.
- Produce secure packages that protect gift card data and help reduce the risk of fraud.
